Clarity for
complex products.

From user research to the final interface.

Product Designer with more than 5 years in UI/UX and digital interfaces, within a 15-year design career, and an academic background in Human-Computer Interaction from the master’s program at UFRN, a federal university in Brazil, with research on usability testing and UX metrics.

I work across the full product lifecycle, from user research to high-fidelity interfaces. My experience includes redesigning and evolving multi-role SaaS platforms, mobile apps, BI dashboards and design systems, as well as leading design teams and using AI to speed up discovery and ideation.

I connect user needs to business goals, working closely with engineering, product and stakeholders.

From 2024 to 2026, I worked as a Product Designer at Grupo Strategi.

Principles

1. 01

   Understanding before interface

   Every project starts by understanding people, context, goals and constraints before designing any solution.

2. 02

   Clarity is a design decision

   Design isn’t about removing complexity. It’s about organizing it so people can make sense of it.

3. 03

   Experience, design and business together

   Meaningful products happen when people’s needs, strategy and technology move in the same direction.

4. 04

   Systems create consistency

   Interfaces, identities and products are stronger as part of a system than as isolated decisions.

Industries

Skills

Tools